A pack of cigarettes and disembodied heads breathe life into Beach Body’s Curb Ciggiez. The video, an exploration of animation, ties into the unconventional vibe of the new EP.
Beach Body approached me with their new song, Curb Ciggiez, and I was instantly drawn to the central theme of nostalgia. The track conveys a feeling of weightlessness through airy instrumentation and sun bleached lyrics. With so many layers, I had to give into its abstract sound, rather than visually overcomplicate it to find meaning. The band members become visual anchors in the animation’s minimalistic space, much like their voices guide the listener through the song.
Client: Beach Body
Creative direction and animation: Meghan Fenske