Loro Piana

Critical Mass created an immersive, digital sensory experience for clothing brand Loro Piana.

The holiday promotion on their website allowed the user to interact with the pieces, showcasing video content. The focus was to create and edit video content that highlighted the product, while evoking the warmth, elegance and sensual nature in Loro Piana and their new holiday line.


Client: Loro Piana
Agency: Critical Mass
Production: Wander Studio

Creative Director: Andrew Lavery
Director of Photography: Scott Malo
Producer: Amanda Duke
Editor: Meghan Fenske
Tech Lead: Hogan Lee