Raw is the revelatory doctrine of Rule Britannia conveyed through the removal of layers of imagery and sound. Grime is wiped away from the scenes by hand, symbolic of the down-to-earth realism and integrity of the journalism behind Rule Britannia. The humility and transparent nature of the narratives are implied with subtleties from the Vice logo printed on a transparency to the uncovering of the Union Jack. While the stories of Rule Britannia are hard hitting, the final voice over gives a sense of pride in the next generation of Britons.
Raw received a D&AD Wood Pencil
Client: Vice UK
Direction: Meghan Fenske