Client
Diageo
Project
The Bar Motion Guidelines
Role
Motion Direction
Motion Design
Diageo
Project
The Bar Motion Guidelines
Role
Motion Direction
Motion Design
This page is dedicated to a selection of motion exploration for the re-branded visual identity of Diageo's 'The Bar' - a website that educates people how to make their own cocktails from the comfort of their home. Working with the Critical Mass London team, we considered how motion could be implemented across various applications while maintaining the characteristics of the brand - real, premium and playful. Most of the work on this page includes examples of how motion can elevate their brand on social media in a way that was playful and approachable, and could work with any combination of assets.
Client
Diageo
Project
The Bar Motion Guidelines
Creative Direction
Neil Cooper
Diageo
Project
The Bar Motion Guidelines
Creative Direction
Neil Cooper
Motion Direction
Meghan Fenske
eXECUTIVE pRODUCER
Josie Van Der Welden
Meghan Fenske
eXECUTIVE pRODUCER
Josie Van Der Welden