Glad to Give

The Glad to Give campaign showcases donation initiatives in various communities using their iconic Glad yellow bags. For Tyrese Gibson, who is a supporter of the WE Foundation, cares about giving back to the community. For this short form video, Tyrese visited his old high school and offered advice to students, and afterwards used Glad bags to donate his own clothing for the charity. The pacing in the narrative and editing was the most important in conveying the emotional aspect of the cause.


Client: Glad
Agency: Critical Mass
Production: Wander Studio

Copywriter / Direction: Stefan Smith
Director: Scott Malo
Cinematography: Tom Kucy
Editor: Meghan Fenske
Line Producer: Kate Thumann
Producer: Chad Kolesnik
Copywriter / Direction: Stefan Smith