The brief for this project was to illustrate a moment in XL Recording's history using motion. Using the tagline "From the Beginning", I wanted to show the process of a painted portrait to represent how XL "makes the artist"; many of their artists have released their debut albums with XL and have become very successful. The textured, choppy painting style embodies XLs edgy and risky character. The stop motion footage is edited to emphasize the attitude in the painting and to bring attention to the unique sounds in the music, the artist, and the identity of the music label itself.
XL Recordings Stop Motion received a D&AD Yellow Pencil and was featured on Applied Arts.
Client: XL Recordings
Direction and Editing: Meghan Fenske
Instructor: Steve Seeley